Dealing with the Media


Should your group, organization or business use the media as part of your advocacy campaign to help get your message over to public officials? Depending on your situation and your resources, the answer can be simple or involve many considerations. PAS can help you decide by explaining:

  • The nature of a good media story. While reporters may be keenly interested in your issue, they may not present it in the positive light that you wish once they’ve talked to your opponents.
  • The pros and cons of using various types of media. Today, the media embraces much more than newspapers, magazines, radio and TV. It includes the Internet, blogging and social media – Facebook, Twitter and Linkedin, among other elements.
  • The goals and needs of different types of traditional and new media, particularly private and public media and the so-called polemic media – TV and radio shows that push a particular religious, political or other cause.

Then, if you decide to use the media in your campaign, PAS can help you:

  • Develop a plan for dealing with the media and integrating it with your advocacy campaign.
  • Avoid the common pitfalls in dealing with the media.
  • Prepare for a newspaper, radio or TV interview.
  • Understand the elements of  a press release.
  • Develop good relations with the media.
  • Hire a person to deal with the media or identify a person in your organization who can do so.